below you will see a random set of images from the 3 years the SWIM XYZ project ran - from this the wider XYZ EXCHANGE (xyz.exchange) vision sprang, which in turn led us to our first go-to-market app, the tecpacx (a ‘smart tech pack’). We first used the name XYZ EXCHANGE as both (a) a name given to the conversations we wanted to have around independent fashion brands and circularity and (b) a domain name and space (simply Google Drive at first) for managing how SWIM XYZ would share stock with the brands it represented.